Welcome to Part I of my new blog series: Just Around the Corner.
I love our neighborhood, La Macarena. It's really the first place I've lived that has felt like a true neighborhood (in a different sense of the word than the neighborhoods of Dunwoody). By "true" neighborhood, I mean that we know all of our neighbors, namely the shopowners. I know where my money goes.
The Just Around the Corner series will feature a different small business owner each post. I'm using the blog as an excuse to sit down with the dueños of La Macarena and learn more about our neighborhood. As a bonus, y'all get to learn, too.
There is really no other place to start than with Wilder of Wilder's Pizza. He opened up Wilder's Pizza in La Macarena about two years ago. Before he started his own pizzería, Wilder had been working for ten and a half years around the corner at Monapizza, the rival neighborhood pizza joint. The interview was conducted in Spanish, but I've translated it here for you gringos.
Have I mentioned the ridiculously tempting pizza smells that torture us every day as we walk in and out of our apartment? I mean, this place is literally two doors down.
RCT: Why did you want to open your own pizzería?
Wilder: I wanted to be independent, to bring in more income.
RCT: Where did you learn to make such delicious pizza?
Wilder: At Jeno's Pizza (a pizza chain in Bogotá). But our recipes here are all our own.
RCT: How many times a week do you eat pizza?
Wilder: Every day! I never get sick of it. Lasagna is my favorite thing on the menu - the one with mushrooms, onions, bacon, chicken, and cream. But I only eat that about once a month or so.
RCT: How has La Macarena changed in the time that you've been working in the area?
Wilder: There are more businesses, more restaurants. Lots of foreigners come from all over the world. I have a lot of foreign clients here. But of course I also have lots of Colombians from the neighborhood who are regulars. It’s a Bohemian
barrio, lots of painters, artists, journalists, politicians. Now lots of tourists are coming in, lots of foreigners; it wasn't like that before. Also, it’s a lot more expensive to rent in this neighborhood now. The
estrato has increased from 3 to 4 or 5. This restaurant is
estrato 4.
(Editor's note: The Colombian government ranks socio-economic classes on a scale of 1 to 6, with 1 being the poorest of the poor and 6 being the richest of the rich. Your estrato determines how much you pay in taxes, and the price of utilities varies widely depending on which estrato
you live in. We live in estrato
3.) RCT: Is there some kind of association of businesses in La Macarena?
Wilder: No, there are just independent small businesses.
RCT: Does the city of Bogotá or the Colombian government provide any kind of support to small independent businesses?
Wilder: (chuckle) No, not really. To get support from the government, you have to pay higher taxes. (Editor's note: I wasn't really sure what he meant here.)
RCT: How has Bogotá changed in the years since you have lived? You're from Bogotá, right?
Wilder: Yes, I'm from Bogotá. The parks have changed, there are a lot more now. TransMilenio (rapid bus lines) changed the city – it’s a lot quicker to get around the city now. There are lots more malls. Before, if you needed to buy something, you went to street vendors, and that was dangerous. Robbery was a lot more common, it never felt safe to buy from the street vendors. Now there are malls everywhere and it’s safe; you can buy whatever you need in just one place.
There isn’t as much trash in the street, people are more educated about keeping the city clean, it’s much cleaner now. People have learned to actually put trash in trash cans. Before about eight years ago, there weren’t trash cans in the sidewalks in the same way there are now. And the city has grown, there are lots more people here than there were before.
RCT: Why do you want to learn English? (Note: Wilder always tries to practice his English with me every time I walk by the pizzería. Think of the Colombian equivalent of my father.)
Wilder: Well, mainly because I like speaking English. Lots of foreigners come here. I like speaking English with them. I taught myself. I often see words in English on signs around the city, so I write them down and look them up in dictionaries when I get home. I love listening to music in English. I love 70’s and 80’s music. I like listening to Gloria Estefan's songs in English.
RCT: Has Wilder's Pizza been successful?
Wilder: Yes, the restaurant has been very successful because lots of people know me in the neighborhood. Since I'd been working here for many years before, everyone already knew me.
RCT: What are your future plans for the restaurant?
Wilder: I have plans to open another pizzeria, of course! Of course I want to expand. Eventually, I want to open a restaurant in La Candelaria (historic neighborhood to the south), and I'll be expanding the one we already have here in January or February.
